Climate Change and Business

Climate Change and Business

One of the more pessimistic writers on climate change is David Wallace-Wells who talks about the uninhabitable earth. He writes about heat, food, plagues, air quality, war, economic collapse, and poisoned oceans as all being inevitable in our lifetime. Tough stuff to...
Your Dream Customer

Your Dream Customer

So we have a price and a concept for marketing, what we need is customers that are in line with what business we are in. We want our dream customer – someone who will appreciate and use our product or service. Someone who is already energetically connected to...
Marketing From the Heart

Marketing From the Heart

Marketing is the process of creating relationships with and satisfying customers (Wikipedia). When I went to Business School a long time ago, it was the process of promoting and selling your product. Some people still think that selling is enough and it may be with...
Pricing

Pricing

The top three major reasons for business failure are undercapitalization, undercapitalization, and undercapitalization. Starting a business and growing a business takes much more money, resources, and time that we are expecting in our initial planning. For women, the...