One of the more pessimistic writers on climate change is David Wallace-Wells who talks about the uninhabitable earth. He writes about heat, food, plagues, air quality, war, economic collapse, and poisoned oceans as all being inevitable in our lifetime. Tough stuff to read. Bill Mckibben’s recent summary is more apt for many: the habitable area […]
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Your Dream Customer
So we have a price and a concept for marketing, what we need is customers that are in line with what business we are in. We want our dream customer – someone who will appreciate and use our product or service. Someone who is already energetically connected to what we are offering. We want to […]
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Marketing From the Heart
Marketing is the process of creating relationships with and satisfying customers (Wikipedia). When I went to Business School a long time ago, it was the process of promoting and selling your product. Some people still think that selling is enough and it may be with cheap and mass produced stuff. I don’t want to live […]
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Pricing
The top three major reasons for business failure are undercapitalization, undercapitalization, and undercapitalization. Starting a business and growing a business takes much more money, resources, and time that we are expecting in our initial planning. For women, the form this usually takes is undervaluing their time and/or services by raising too little capital or charging […]
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Strategic Planning in the time of Climate Change
Having made sure that your goals and energy are congruent and that you can recognize when they aren’t, we then create a strategic plan. My approach to strategic business planning differs from the traditional in that it is always holistic and in within the context of climate change. In a small business, strategic planning is […]
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When it isn’t working – now what?
This is where the sense of humor fits in. The ability to laugh at ourselves, to have compassion for self and all the other “idiots”, and to give ourselves a little time allows the energy to work for you and is the first line in times of uncertainty, total chaos, and perceived disaster. Those places […]
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Energy Congruency in Business
I think of humans as being at the center with a connection up and out to Spirit and a connection down to the Earth with concentric circles of their energy moving out in all directions. When something or someone is congruent with their energy, the energy folds it into the appropriate circle. If something is […]
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What you focus on is what you get!
Have you ever had the experience of throwing a ball and noticing what you don’t want to hit? Even if you have a huge space to land the ball in, guaranteed it will hit the thing that you didn’t want to hit. That is the negative example of focus leading to achievement. You not only […]
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What business are you in?
A successful business and life are based upon a coherent energy flow, clear boundaries and objectives, recognition of opportunity (when to allow, when to act), connection to self, and a good sense of humor. Managing holistically means always placing your work within the context of your environment and your total life. To make this success […]
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